Advertising should be designed and written to attract attention, elicit a positive response, and educate the public in ways that will increase enrollment and support the District.
The District requires that all advertising (other than classified ads by Human Resources) be reviewed and approved by the Public Relations Department. Approval is required for the display and advertising in newspapers, and other print publications as well as radio, television and other venues.
Public Relations evaluates advertising for accuracy, clarity, correct use of English, quality of design and photography, consistency with the District's standards and procedures, and compliance with federal laws.
Advertising and promotions also involves publicizing special events and annual activities that garner attention for the district.
If you need advertising or promotional information about WCCCD contact Deborah Duyck at dduyck1@wcccd.edu or call 313-496-2777.
|