Digital Marketing

The Digital Marketing certificate provides students with essential skills and knowledge needed for careers in the rapidly evolving digital marketing industry. Students learn the fundamentals of digital marketing platforms, online tools, and emerging technologies, including cloud-based systems and artificial intelligence. The program emphasizes hands-on experience and prepares students to contribute effectively to marketing teams or manage digital marketing initiatives for businesses.

What’s the Job Outlook for Digital Marketing?

Employment in advertising, promotions, and marketing occupations is projected to grow as businesses continue to expand their online presence and digital engagement strategies.

Source: Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, June 2024.

18
credits required to complete the Digital Marketing Certificate
$72,030
median annual wage for advertising, promotions, and marketing managers as of May 2023

Where is Digital Marketing Offered?

This program is offered at the Downriver campus.


What are my Transfer Pathway Options?

Credits earned may be applied toward associate or bachelor’s degree programs in marketing, business administration, or related fields. Students should meet with an academic advisor to explore transfer opportunities.